We were two friends (and new moms) with an entrepreneurial spirit who realized there was a hole in the market. We had searched for stylish, high-quality clothing and accessories for our kids at discount prices— but found that concept did not exist online. With our combined backgrounds in fashion and e-commerce, we took a huge leap of faith, quit our jobs, cleaned out our savings accounts and started the mini social in September of 2008. Immediately after, the stock market plunged, the housing market collapsed and we were WORRIED. We realized quickly that no matter how bad the economy may be, parents still want quality items for their children— so it was a actually a perfect time to sell designer items at a 50% or more discount!
Companies like Daily Candy, Celebrity Baby Blog, Cool Mom Picks and hundreds of mom blogs championed our site and helped us grow quickly. For our first week we featured 3 sales events— and now we average 3 per day. Our TMS team is growing and our membership is growing even quicker.
Another part of the business that we are proud of is our "social" side. Todate, we have donated over $10,000 to various childrens charities like Shoe4Africa, The Smile Train, Childrens Hospital Los Angeles, SPD Foundation, TransFair USA, The Skin Cancer Foundation and Baby2Baby.
How It Works
Every weekday we launch new sales, giving our members access to the highest quality items for babies, kids and moms at the lowest prices. Our sales last for a limited time (typically 72 hours) and sell out quickly, so you have to act fast. Membership is absolutely free, and all you need is your name and email to access our sales.
Invite Your Friends
Moms love to share great ideas, tips and must-have’s with other moms so we encourage our members to Invite their friends to share in the savings. Every time you invite a friend to join The Mini Social you get a $10 credit when your friend makes their first purchase. You can invite an unlimited number of friends, and receive unlimited shopping credits!